Today we were faced with the age old question: what is more important to a webmaster page rank or website traffic In order to answer this question we must first answer a few other questions that come into play when developing a search engine marketing strategy: what did you expect from an SEO campaign and what is your ultimate goal

Web design is not often thought of as a complement to search engine optimization on the contrary, it is thought of as obstacle which stands in the way of proper site optimization as weird and as redundant as that might sound It is very common for people to neglect a proper web design which incorporates an easy to follow and easy to navigate linking structure and at the same time visually appealing

Building a decent back-link structure is not an easy thing to do, especially when most webmasters are not experts at link building which is a fundamental part of search engine optimization In order to start this discussion lets establish one fundamental concept, if you want your wanted to get spidered then you need to have back links pointing to your website, it doesn't really matter what type of links you have acquired what matters is your off-page optimization as well as your internal linking

So you've heard that article submissions is a great way to SEO your site but don't know how to do it the right way There are many things you need to focus on, the first step is to write content for human readers and not for the search engine spiders, web crawlers will eat the content if it is fresh and unique so don't worry too much about them

When working on your backlink strategies and off-page optimization it is imperative to know each possible method in order to gain inbound links, if you don't know them all then it is time to do some research The easiest links to get are those called reciprocal where webmasters of related niches share links with each other because they are relevant and complement each other, the reciprocal link exchange technique was penalized by the search engines due to heavy spam but it still gives some benefits so don't be afraid to start your reciprocal link exchanges

Online marketing can be a very tricky process if things are not done as they should If you are a webmaster, you need to come up with a plan in order to monetize your site